5 Tips and Tools for Effective Personal Branding
“Jacuzzi” is synonymous with hot tubs, “Crockpot” with slow cookers and “Zamboni” is an ice resurfacer. These brands were so well presented that many people wrongly use them as the generic word for the products they represent. That...
The Single Worst Piece of Advice We’ve Ever Heard About Personal Branding
Having a personal brand has been a major attribute of very successful businesses and individuals in the past and currently. Ever asked yourself: “why is he/she so famous? What do people see in him/her?” The answer is usually that the person has created a...
How To Solve The Biggest Branding Problems
When you are starting a small business it’s natural to struggle with building a brand and there are key obstacles to overcome. Let’s take a look at how to solve The Biggest Branding Problems. Over a late lunch with some friends of mine who happen to run...
The Ultimate Branding Cheat Sheet
Picture this: you are the creator of a small business, you are excited, motivated and ready to go. The only glitch is… you have no idea how to communicate who you are, what you stand for or where you are going. You have no personal brand. No need to panic, we...01. WELCOME
