4 Ways To Manage A Negative Brand Image For Your Business
How do you deal with negativity? Do you sit and cry about it? Or do you go out and respond to critics? Before you answer, you need to understand the problem and how the negativity of your brand image came about. On a Monday morning in the busy streets of Nairobi,...
Do’s and Don’t of starting a Solo Business
We’ve all heard of businesses that have had to close down before reaching even the one year mark. We consider these and psych ourselves out, believing we will fail before we even start. I’m here to tell you not to give up on your dream. Start that...
5 Effortless Ways to Maintain Brand Loyalty
I’ve talked a lot about personal branding in my blog. Take a look at 5 Tips and Tools for Effective Personal Branding for example; but a topic I have yet to wax lyrical about is Brand Loyalty. What is it you ask? How important is it to your business? What does...
5 Key People Every Small Business Owner Should Know
Six weeks ago I received a call from my friend Ebony, a single parent who sometimes finds it difficult to juggle all that her work and personal life throws at her. She was in the groundwork stage of starting a business that would provide a passive income and perhaps...
5 Mistakes To Avoid When Starting A Small Business
Are you about to launch a business? Making mistakes is common. Adjei made plenty of mistakes during his earlier start-ups as a novice. Some of the start-up mistakes held him back and cost a lot over the long run. With his permission, I’m about to share some of...01. WELCOME
