5 Tips and Tools for Effective Personal Branding
“Jacuzzi” is synonymous with hot tubs, “Crockpot” with slow cookers and “Zamboni” is an ice resurfacer. These brands were so well presented that many people wrongly use them as the generic word for the products they represent. That...
Is Your Personal Brand Attracting A Multicultural Audience?
It is natural to gravitate towards people of similar personality and sometimes culture because it is safe and familiar. But no one should or can operate as an island and variety is after all the spice of life. To be globally relevant, you must capture the hearts of a...
Attract People To You; Like A Boss
In the business world, there are two categories of people; entrepreneurs and employees. Not everyone can set up a business and nor does everyone want to. If you happen to fall into the category of those who choose to be employee rather than employer, you’re...
5 Effortless Ways to Maintain Brand Loyalty
I’ve talked a lot about personal branding in my blog. Take a look at 5 Tips and Tools for Effective Personal Branding for example; but a topic I have yet to wax lyrical about is Brand Loyalty. What is it you ask? How important is it to your business? What does...


