8 Ways You Should Invest In Your Name
Your name is more than a series of letters strung together, it carries your identity and your entire character and image. Personal branding is about packaging yourself in such a way that people immediately recognize you and your brand. Here are 8 ways you should...
4 Ways To Manage A Negative Brand Image For Your Business
How do you deal with negativity? Do you sit and cry about it? Or do you go out and respond to critics? Before you answer, you need to understand the problem and how the negativity of your brand image came about. On a Monday morning in the busy streets of Nairobi,...
Social Butterfly: The Art Of Presenting Yourself On Social Media
Are you are a business owner, a successful career person or an aspiring one? Chances are that your success in the 21st century will heavily depend on your personal brand. And now, because of social media, people can access you as a brand personally. What is a personal...
How To Build A Strong Social Media Presence When You Are New To Social Media
Are you new to social media marketing? Do you want to build followers on your page but have no clue on where to start? Well, “if it was easy, everyone would do it”. However, here at SENAME we beat the odds and actually make it simple for individuals who are new to...
5 Tips and Tools for Effective Personal Branding
“Jacuzzi” is synonymous with hot tubs, “Crockpot” with slow cookers and “Zamboni” is an ice resurfacer. These brands were so well presented that many people wrongly use them as the generic word for the products they represent. That...
Do’s and Don’t of starting a Solo Business
We’ve all heard of businesses that have had to close down before reaching even the one year mark. We consider these and psych ourselves out, believing we will fail before we even start. I’m here to tell you not to give up on your dream. Start that...
5 Key People Every Small Business Owner Should Know
Six weeks ago I received a call from my friend Ebony, a single parent who sometimes finds it difficult to juggle all that her work and personal life throws at her. She was in the groundwork stage of starting a business that would provide a passive income and perhaps...
5 Mistakes To Avoid When Starting A Small Business
Are you about to launch a business? Making mistakes is common. Adjei made plenty of mistakes during his earlier start-ups as a novice. Some of the start-up mistakes held him back and cost a lot over the long run. With his permission, I’m about to share some of...
How to Avoid Being Overwhelmed When Starting a Small Business
A few days ago, I met with my friend Cathy who had just launched her small business. Now don’t get me wrong, I love Cathy to bits but she was looking busted. I admit I was a bit shocked to see the state of her: dark rings around glazed and shifty looking eyes,...01. WELCOME
