Attract People To You; Like A Boss
In the business world, there are two categories of people; entrepreneurs and employees. Not everyone can set up a business and nor does everyone want to. If you happen to fall into the category of those who choose to be employee rather than employer, you’re going to weave some magic around yourself to attract possible employers. You need stellar personal branding.
As a job seeker, have you ever asked yourself; “how do I get prospective and current employers to notice me?” If this is your question then your answer is all about personal branding. Personal branding is a statement about your professional expertise as well as your experiences in a particular job field. In a job market, where job seekers outnumber the number of jobs available, competition is very fierce, making it is necessary to invest time in ensuring that entrepreneurs notice your credentials, competence and character enough to offer you appropriate positions in their business.
In the extended family systems of many cultures, people are chosen as the next of kin to a deceased head of the family based on their relationship with other people and their good moral behavior. As a result, conscientious boys and girls try as much as possible to conduct themselves in such a way that their names are on everybody’s lips for the right reasons when the current head passes away. To ensure that everybody within the family mentions their names as the appropriate successor when the incumbent head passes, eligible successors display obedience, respect, and a hard and efficient work ethic. These attributes are targeted at the elders who will be instrumental in the decision-making.
This is the kind of personal branding I’m talking about. If you are able to create a good personal brand for yourself, employees are more likely to come looking for YOU. How do you create this beautiful personal brand? Keep reading and you’ll discover 5 simple secrets to creating a successful personal brand in order to attract current and prospective employers.
1) Search Engine Optimize Yourself
In order to be able to attract employers, it is essential to build a presence on the internet that reflects your background as well as your field of expertise. This will increase your chances of being noticed. Like the boy or girl in our illustration, try to make yourself known by sharing what you can offer in case you are hired. Complete all your social media profiles with the inclusion of relevant keywords and try to share content that relates or showcases your expertise. Google your name regularly to make sure that you are at the top of search engine results as this increases your chances of getting noticed by entrepreneurs.
2) Optimize Your LinkedIn Account
The boy in our illustration tries to get closer to the elders and the head of the family that he wishes to take over. In the same way, you as a job seeker have to connect with colleagues who have had experience with the employers you are trying to reach. Follow and track companies that you would like to work for and do your best to participate actively in various industry communities so that you establish yourself as a real influencer.
3) Volunteer for or Sit on Boards
One of the proven ways to get noticed by entrepreneurs is to volunteer for or sit on boards that are relevant to your field of expertise. In this way, current and prospective employers are able to discover your strengths and expertise and offer jobs that fit the expertise you have displayed.
4) Be Honest With Your Personal Brand
Although the brand that you create for yourself as a job seeker is targeted at employers that you would wish to work for, do not try to be someone that you are not. A fake brand is easy to see through and discredit especially because a fake brand is rarel consistent. Do some background research and find out the needs of the employers that you would wish to work for and align your strengths and experiences with those needs.
5) Show off Your Job or Project Accomplishments
The personal branding that you build for yourself serves as your resume, for that matter you need to do all what you can to ensure that all potential employers will be able to notice how effective you have been in terms of previous job positions. Therefore anytime you complete a job, make sure that you show it off across all your social networks.
Do you have other secrets that you would like to add to our list? Your comments are always welcome. Feel free to leave a comment in the comments section.
If this post has opened your eyes about personal Branding, then don’t forget to like, share and check out our other posts. Talk to you soon!
